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alan schafer south of the border

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South of the Border was developed by Alan Schafer (1914 – July 19, 2001), who founded a beer stand at the location in 1949. Blenheim Ginger Ale is owned by the Schafer family, who also own South of the Border. Alan Schafer opened South of the Border in 1949 as an 18×36 foot beer stand. As it adjoined the North Carolina counties, which were dry of alcoholic beverages, business boomed. [4] The site itself also began to expand to include a cocktail lounge, gas station and souvenir shop and, in 1954, a motel. And it's been this way for forty-five years. Schafer seized the opportunity by setting up a beer stand not far from the South Carolina state line. That man was Alan Schafer, who began his rise to roadside immortality in 1950 with a simple beer stand. The name comes from the attraction’s location – it’s located in Dillon, South Carolina, immediately south of the border between the Carolinas. South of The Border started as a small depot and beer stand. Schafer bought the location in Dillon County, South Carolina, in 1949 Alan was the owner of Schafer Distributing Company and a Miller High Life wholesaler and was well off financially. Melissa Mahoney It's located in the town of Dillon where highway routes I … Shortly after, Schafer built a small motel on the land and shortened the name to South of the Border. "South of the Border"ť was founded by Dillon-native Alan Schafer. The entire motif of South of the Border can be described as intentionally campy. South of the Border was developed by Alan Schafer in 1950, which was before the Interstate went through. That man was Alan Schafer, who began his rise to roadside immortality in 1950 with a simple beer stand. The stand did just fine as an oasis for travelers from dry counties in North Carolina, but Alan Schafer turned his thriving family business into much more. Alan Schafer, owner of Schafer Distributing, built the store to serve the people just over the border in North Carolina where there were prohibitions on the sale of alcohol. He always said the secret to his longevity was in Blenheim Old #3’s fiery kick which matched his own fiery passion for life. that it's actually iconic. Nicole King author of Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolinas Tourism Industry will be on hand to tell us about Alan Schafer and the significance of his legacy, including how he came to create both South of the Border and Confederateland. In 1949 SOB founder Alan Schafer established the South of the Border Beer Depot along what would eventually become the the I-95 corridor, just south of the North Carolina border. As the story goes, Alan Schafer began drinking Blenheim Ginger Ale as a youngster and fell in love with that spicy heat and homemade flavor. [9] By the mid-1960s, South of the Border had expanded to include a barber shop, drug store, a variety store, a post office an outdoor go-kart track complete with other outdoor recreational facilities and the 104 feet (32 m) tall image of the mascot, Pedro. All the major projects at SOB are conceived by him. The surrounding North Carolina counties were dry so he did quite well for himself. [3] Schafer eventually created Pedro, to add to the exotic element and theme of the attraction. In 1949, Mr. Alan Schafer built a simple 18 x 36 foot beer stand known as South of the Border Beer Depot. It employed over 700 people. It has been welcoming travelers ever since. So Alan Schafer, owner of Schafer Distributing and a beer wholesaler just over the state line, erected a pink, cinder-block stand in Hamer, S.C., and named it South of the Border Beer Depot. The site itself also began to expand to include a cocktail lounge, gas station and souvenir shop and, in 1954, a motel. In 1954, Mr. Schafer added 20 motel rooms. South of the Border is known for its roadside billboard advertisements, which begin many miles away from and incorporate a mileage countdown to the attraction itself. His marketing prowess is legendary, turning “The Border” into a one of America’s most fabled road trip destinations. Its mascot is Pedro, a caricature of a Mexican bandido. Schafer made South of the Border … Schafer was the promotional genius behind South of the Border, I-95's most prominent vacation stop. The tale of Alan Schafer is as enormous as his famed South of the Border tourist attraction itself. Shortly after, Schafer built a small motel on the land and shortened the name to South of the Border. Schafer manipulated geographic, political, and social boundaries from that moment on and built his roadside empire, an archetype of the Newer South. [8] In 1964 it was announced that the route for I-95 would pass right by South of the Border, and the facility would be next to two exits and within view of the highway. Without prohibition there would be no South of the Border. It started out in 1949 as an 18X36 beer stand named South of the Border Beer Depot, by the Owner, Alan Schafer. "[3] Numerous large statues of animals such as dolphins, horses, dogs, gorillas and dinosaurs can be found. The location was chosen as a convenient location for selling beer as it was located just over state (South of the North Carolina border) and county lines to a dry "alcohol prohibited" county adjacent to the north. Nicole King author of Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolinas Tourism Industry will be on hand to tell us about Alan Schafer and the significance of his legacy, including how he came to create both South of the Border and Confederateland. Richard Schafer, chairman of South of the Border and the son of founder Alan Schafer, says the company has experimented with other forms of advertising. Located just south of the North Carolina border near the South Carolina town of Hamer, South of the Border has long captured the attention of travelers on U.S. Highway 301 and Interstate 95. South of the Border is located at the intersection of I-95 and US 301/US 501 just south of the border between South Carolina and North Carolina. Schafer seized the opportunity by setting up a beer stand not far from the South Carolina state line. A few years later a 10-seat grill was added and the business was re-named South of the Border Drive-In. Later he added a 10-seat grill and named it "South of the Border Drive-In". He just wanted to sell some beer. [14] Pedro has likewise been referred to as culturally offensive, politically incorrect or racist. Directed by Jesse Berger, Nate Mallard. 346 reviews of South of the Border "Anyone who has driven the I-95 corridor within three hundred miles - in either direction - of Dillon is aware of South of the Border, so named due to its location just below the line that divides the Carolinas. Schafer's $40 million business started 51 years ago as a tiny beer stand just south of the North Carolina border. And it had a value of over 50 million dollars. [12] Pedro wears a sombrero, a poncho and a large mustache. "There's a power vacuum that hasn't been filled." From there, the Pedro mascot developed. [10], Initially, Schafer only employed sombreros and serapes to advertise South of the Border. Telephone: (843) 774-2411. The full documentary is now available for purchase at gumroad. Mr. Schafer, 82, is sitting in a … Facebook All of the hundreds of SOB billboard slogans are his creation. For more info, visit [19], Coordinates: .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}34°29′52″N 79°18′35″W / 34.49778°N 79.30972°W / 34.49778; -79.30972, Learn how and when to remove this template message, http://www.thesouthoftheborder.com/2010/08/11/reptile-lagoon-south-of-the-borders-newest-attraction/, "This S.C. roadside attraction is garish, tacky and un-PC — but I stopped anyway", "In College: Bernanke once had job at South of the Border", "South Carolina's South of the Border survives modern times", "7 Controversial & Offensive Tourist Attractions In The U.S.", "Eastbound & Down Review: "Chapter 18" (Episode 3.05)", Photo Gallery and Fun Facts about South of the Border, https://en.wikipedia.org/w/index.php?title=South_of_the_Border_(attraction)&oldid=1002057561, Buildings and structures in Dillon County, South Carolina, Tourist attractions in Dillon County, South Carolina, Wikipedia infobox amusement park articles without coordinates, Articles needing cleanup from January 2016, Articles with close paraphrasing from January 2016, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 January 2021, at 17:04. Alan Schafer, the man who created one of the greatest tourist traps in history, died on July 19 from leukemia at age 87. Our neighbors to the north could easily pop over the border and back home with plenty of cold beverages for their fridge. He could no longer distribute beer north of the state line, but buyers could drive a few miles south and purchase what they pleased at the cinderblock shack Schafer built in 1949, painted pink and dubbed “South of the Border Beer Depot.” When building supplies began being delivered to "Schafer Project: South Of The [North Carolina] Border," a neon light went on in his head. [4][12][13] Minstrel shows were still popular in Dillon County in the 1940s and 1950s, at about the time Pedro was created and P. Nicole King argues Pedro embodies the way in which people exoticized Mexico or Mexicans at the time while also remaining intentionally campy. II. Schafer bought the location in Dillon County, South Carolina, in 1949 In the mid-to-late 1940s, a North Carolina county bordering South Carolina changed its alcohol licensing laws, limiting sales. He began to import Mexican Site by INKHAUS. What sounds like a small-time operation actually was quite strategic: many of the counties over the North Carolina line did not allow in alcohol sales, making Schafer’s business a convenient location for residents from both states to grab a beer. South of the Border originally started in 1949 as a beer stand in an otherwise dry county. In 1949, Mr. Alan Schafer built a simple 18 x 36 foot beer stand known as South of the Border Beer Depot. American storyteller, radio and TV personality, Jean Shepherd began his TV movie, The Great American Fourth of July and Other Disasters, with a trip to South of the Border. In 1949 businessman Alan Schafer had the idea of opening a beer stand just below the North Carolina border, giving the business its name. [5][1][3] Business was steadily expanded with Mexican trinkets and numerous kitsch items imported from Mexico. So Alan Schafer, owner of Schafer Distributing and a beer wholesaler just over the state line, erected a pink, cinder-block stand in Hamer, S.C., and named it South of the Border Beer Depot. Later he added a 10-seat grill and named it "South of the Border Drive-In". South of the Border opened in 1949 as a beer stand started by a Mr. Alan Schafer. The Peddler Steakhouse, the nicest of the restaurants, is shaped like a sombrero, while the Mexican-themed Sombrero restaurant is not, though its décor includes sombreros, cactus and terra cotta, with lots of lime green. South of The Border started as a small depot and beer stand. When Alan Schafer learned it would enter South Carolina near the junction of U.S. 301 and U.S. 501 and within the range of his current ventures, he began buying up land in the area. 'South of the Border is a mammoth, sprawling tourist-trap empire built in 1949 by a legendary South Carolina entrepreneur and politician, Alan Schafer. The 135-acre entertainment complex is located in the Dillon County town of Hamer, a stone’s throw below the North Carolina-South Carolina state line. One of his biggest passions was his favorite soda, Blenheim Ginger Ale. At that time, eight million travelers a year were stopping at South of the Border. It is located at the intersections of I-95 and Hwy 301 in SC just south of the SC/NC state line. Alan Schafer’s died in 2001. South of the Border is located at 3346 U.S. 301 (at I-95), Hamer, SC 29547. South of the Border has been a landmark of the southeast for nearly 70 years, and we see no end in sight! The entire motif of South of the Border can be described as intentionally campy. Founded by Alan Schafer in 1949, the stand was established to serve people living in a dry country in North Carolina, just above the border. When Alan Schafer learned it would enter South Carolina near the junction of U.S. 301 and U.S. 501 and within the range of his current ventures, he began buying up land in the area. Alan Schafer’s died in 2001. Pedro is an exaggerated, cartoon-like representation of a Mexican bandit. Keeping pace with the times, they also have a website and blog, a Twitter feed and a Facebook … No destination or sentiment is too small to be blared out in bright orange. South Of The Border is one of those tourist traps that's so delightfully kitschy and campy (and dare I say, tacky?) It continues to evolve. Pedro South of the Border 3346 Highway 301 North (Interstate 95-U.S. 301-501) Hamer, SC 29547 Dillon County South of the Border is a traveling tourist's favorite stop. At Alan Schafer’s death in 2001, the South of the Border entertainment complex covered 350 acres and included five restaurants, fourteen stores, 300 motel rooms, a campground, an indoor miniature golf course, two fireworks outlets, and hundreds of larger-than-life … At one time, with 700 working there, it was the largest employer in Dillon County, South Carolina. It is so named because it is just south of the border between North Carolina and South Carolina, and was the half way point to Florida from New York in the early days of motor travel. South of the Border was developed by Alan Schafer in 1950. Our trademark has always been a value-oriented service ~ we provide a clean, safe & fun environment for travelers of all types to visit on their way to or from the southeast. Pedro's Pleasure Dome is a swimming pool inside "a junkyard version" of a geodesic dome. Construction materials for the new business were delivered to “Schafer project: south of the border,” inspiring the name “South of the Border.” So Alan Schafer, owner of Schafer Distributing and a beer wholesaler just over the state line, erected a pink, cinder-block stand in Hamer, S.C., and named it South of the Border Beer Depot. [2], Architectural features include "a Jetsons-esque starburst chandelier"[3] in the lobby and Mimetic. With Dennis Butler, Laura Koser Christiansen, Kenny Cook Jr., Bill Coward. On Thursday morning, Mr. Schafer died after a long battle with leukemia. In 1949, Mr. Alan Schafer built a 18x36 foot beer stand he named "South of the Border Beer Depot" because the adjacent North Carolina counties were dry. South of the Border expanded from there in the following years. At that time, eight million travelers a year were stopping at South of the Border. In 1954, Alan Schafer took a business trip to Mexico and ended up hiring two Mexican men to come work for him in South Carolina. The area is themed in faux-Mexican style. A nationwide marketing campaign followed, spreading the Blenheim Ginger Ale sensation from a sleepy little South Carolina town to a national phenomenon that continues to grow today. For more info call 1-800-270-9344 or email: info@blenheimgingerale.com ©2009 Blenheim Bottling Company. A Washington Post review says, "[F]lashing signs ... throw technicolor pink and green and blue onto every surface. In 1949, Alan Schafer opened a small cinder block building he named the South of the Border Beer Depot for the purpose of selling beer across the state line. A few years later a 10-seat grill was added and the business was re-named South of the Border Drive-In. historical beginnings, while moving into the future with new creations and an expanding operation to ensure Good Ole’ Blenheim will be around for all to enjoy for a very long time. Most people aren’t aware that South Carolina’s BIGGEST and most well-known roadside attraction was started before Interstate 95 was constructed. In 1954, Mr. Schafer added 20 motel rooms. The scene later reveals they were actually robbing the gift shop at South of the Border and are now traveling in the United States. [6][7] In 1962, South of the Border expanded into fireworks sales, potentially capitalizing on the fact fireworks were illegal in North Carolina. This shrewd act of foresight ultimately resulted in today’s South of the Border tourist complex. Blenheim Ginger Ale had flirted with big time success in the latter part of 80’s and gained quite a bit of national press from such media giants as journalist Charles Kurault and Playboy Magazine. He had founded South of the Border Depot, a beer stand, at the location in 1949 adjacent to Robeson County which was, at one time, one of many dry North Carolina counties. He began to import Mexican Later he added a 10-seat grill and named it "South of the Border Drive-In". The beer distributor Alan Schafer (1915– 2001) opened a one-room beer depot on the border … When building supplies began being delivered to "Schafer Project: South Of The [North Carolina] Border," a neon light went on in his head. In 1949, Alan Schafer opened a small cinder block building he named the South of the Border Beer Depot for the purpose of selling beer across the state line. His marketing prowess is legendary, turning “The Border” into a … According to the official website: In 1954, Mr. Schafer added 20 motel rooms. As it adjoined the North Carolina counties, which were dry of alcoholic beverages, business boomed. There are areas that bring to mind the photography of William Eggleston, the cinematography of David Lynch, and the gas station art of Ed Ruscha. Ironically, this beer distributor owed a lot to local option prohibition. lenheim’s philosophy is to preserve the rich heritage and family tradition of making an old-time ginger ale that has captured the heart of South Carolina and the many visitors to our state since the 1800’s ur product will always remain pure and true to its Schafer Distributing Company and a large mustache 10 ], South of Border... A Mr. Alan Schafer built a small motel on the land and shortened the name to South of the opened. Steadily expanded with Mexican trinkets and numerous kitschitems imported from Mexico wears sombrero! 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Started 51 years ago as a small depot and beer stand rise to roadside in! 1950 with a simple beer stand to add to the exotic element theme... By setting up a beer stand just South of the Border in 1949 as beer!

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