TheCelebritySource.com feels it's important to list some examples of how celebrity endorsements can have a negative impact on business. After signing a contract with Swiss watchmaker Raymond Weil, actress Charlize Theron found herself in some serious watch drama. Her Own Clothing Line, Thalia vs. Pharmaceutical Company Genomma Lab International, IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT / AP, Katy Perry vs. British Hair-Care Company Good Hair Day, make an estimated $750 million in retail sales. Thats why its so important to choose the right companies and products for endorsements. By clicking Sign up, you agree to receive marketing emails from Insider The statement dominated the media coverage so much that no one really remembers the rest of the collection. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. But hey, we have to respect the hustle sometimes. Admittedly, he probably should've considered that before signing the deal. While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. When Endorsements Go Wrong Celebrities can attract new customers, boost sales, and be iconic in advertising campaigns. Raymond Weil sued Charlize, but they were able to settle out of court in 2008. Its amazing how people can HATE a man they have never even heard speak. O'Reilly characterized Ludacris' lyrics as "immoral" and a bad influence on youth. He was sued for breach of contract to the tune of $25.2 million. Barkley didn't realize the cameras were on during a Hawks-Heat game he was broadcasting earlier this month and was accidentally caught calling his endorsement a scam. The cable provider Comcast didnt see the humor, and asked the National Advertising Division of the Better Business Bureau to gently urge DirecTV to take down the ads. While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. They countersued her, claiming breach of contract. Make sure that the celebrity fits your demographics. After his indictment, Nike suspended its contract with him, without pay. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. Celebrity endorsements can end very poorly, like some of these involving such superstars as O.J. One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. This is a case where the celebrity struck back and won. Olympic gold medalist Michael Phelps came under fire after a picture surfaced in which the swimmer was smoking pot at a party at the University of Southern Carolina. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. "And then all of this earthquake and all this happened and I thought, is that karma? Jenny Craig released the statement: Jenny Craig maintains a friendly relationship with Kirstie and we are proud of her accomplishments while she was on our program. Weil sued, but in 2008, they settled out of court. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. The Kardashians vs. The Consumer Protection Bill of 2018, which was introduced in Lok Sabha on January 5, 2018, seeks to replace the existing Act of 1986 to address emerging consumer vulnerabilities.However it lags behind in tackling misleading advertisements endorsed by any celebrity. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. It seems like many celebrities are convinced they can get away with anything. After 14 years as a Priceline spokesperson -- best known for his role as "The Negotiator" -- Shatner's character is literally getting pushed off a cliff. The three-dimensional scale proposed by Roobina Ohanian (1990) has been used for the purpose. Celebrities in the public eye have become used to the latter. According to an unnamed insider, J.K. Rowling surprisingly didn't push back against the 57-year-old actor's firing. 4 / 11. When the fee is high enough, even A-listers will hawk a lame soda or acne cream when it comes down to it. Things go wrong when the celebrity endorser is only paying lip service to brand rather than enthusiastically using the product in his or her life. This might explain why celebs continue to appear in the strangest commercials, promotions, and campaigns for companies that really dont align with their aesthetic, voice, or brand. One celebrity's embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. Paris Hilton vs. Hairtech International, Inc. In November 2012, a judge denied Beyonc's second attempt to dismiss the $100 million suit against her. MasterCard, KFC, and Charles Schwab were among the heavy hitters who benched Bonds. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing White Lives Matter on it. The more the artist encountered resistance, the more it seemed to spur him on his campaign. The star went on to explain that he wasnt trying to imply that any complexion was better than another by partnering with the fairness cream company. Thats why there are some endorsements that celebrities would rather you not know about. 2. Either the celebritys promotion for the product didnt come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. 2. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. Disney was not the only one to drop Depp, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's Fantastic Beasts franchise following his loss in the U.K. libel case against The Sun. The actress camp released a statement defending her decision to step down. Sometimes it isn't bad behavior, but unfortunate circumstances, that can result in an ad being pulled. In 2005 she signed a deal with Hydroderm, but two years later she was sued by the company for $2.8 million. Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity George Clooney has done so many foreign endorsement deals that his film career probably seems like a hobby to him. Members of the conservative blogosphere, however, thought it was a keffiyeh, a garment worn frequently in Arab countries, and they pitched a fit. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," the statement said. Free and premium plans. Beyonc + Pepsi At first glance, Queen Bey's Pepsi endorsement is no big deal. At one point, she told an interviewer her favorite brand of jeans was True Religion instead of her own Princy label (GASP!). After all, Britney Spears, Christina Aguilera,. Or Fabio and I Cant Believe Its Not Butter. Mexican singer and fashion designer Thalia, had a deal with Genomma Lab International, a skin care and pharmaceutical company. If his goal was to attract attention, he definitely reached it. And when less-than-positive news about stars or athletes hits the press, companies that have contracts with them often re-examine the relationship. Disney, for example, refused the Pirates of the Caribbean star his lucrative role as Jack Sparrow in the 6th part of the successful series, roughly around the time of Amber Heards abuse allegations - coincidence? Still, we don't doubt that the beleaguered Hulk would love to return to those glory days, dumb cereal bee or not. After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. The 13 Worst Celebrity Endorsement Fails Laura Stampler Jan 31, 2012, 1:41 PM After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's. The celebrity-level ambitions of all of these brands have produced terrible rap songs promoting their products, collaborations gone wrong, and just plain bad advertising. Celebrity Endorsement: an article by the celebrity source about celebrities and endorsements, booking a celebrity. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . Perry's camp told TMZ on April 15, "They're backing out of the deal because of an ownership change, and just throwing shade to hide their bad faith.". Getty Images Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. In many celebrity endorsement deals, NIL usage is meticulously spelled out and details how a brand can utilize (face, voice, mannerisms) and cannot utilize (specific team apparel, family members, potential catchphrases, or trademarked slogans) within their marketing. The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. 1. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. We remain supportive of Kirstie, wish her nothing but the best and we would welcome her back at any time as a returning client. I donated all of my fee from Capital One 2 arts charities, the tweet said. Sometimes they just pull ads, sometimes they just wait for the contract to expire, and sometimes they immediately sever ties, putting as much distance between the endorser and themselves as humanly -- and monetarily -- possible. 10. Simpson was, of course, not convicted. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. This is why it is not self serving to . All in all, a self-directed crash. I just have a hard time believing a plane could take a skyscraper down demolition style.". Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Tarrant sued for $100 million. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. Theron also had an endorsement with Dior perfume at the same time, which posed a conflict of interest for her. The Bill mistakenly considers an 'endorser' (it studiously avoids the use of the word 'celebrity . Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. These major influencers, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements. James deleted his Tweet just 10 minutes later. "They're not being nice to the Dalai Lama, who is a friend of mine," Stone said. . You may unsubscribe from these communications at any time. But the ban was short-lived. Because as we have seen from the examples described, sums that go well beyond millions are at stake. Contact Katie Notopoulos at katie@buzzfeed.com. Kardashian West eventually changed the name of the brand to 'Skims Shapewear' to avoid further controversy. Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people. Burberry, Chanel, and H&M all decided to drop, or refuse to renew their contracts with, Moss, costing the model millions of dollars. One of my favorite celebrity endorsements is Ellen for Covergirl. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ef3b57cc-1c73-48e9-be59-d22b18d9ebe3', {"useNewLoader":"true","region":"na1"}); Topics: The controversy resurfaced when Pepsi decided to run commercials featuring the famously potty mouthed Osbournes, a move that made the discontinuation of Ludacris' tame television spots appear racially motivated. The statement dominated the media coverage so much that no one really remembers the rest of the collection. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . What's your favorite celebrity endorsement fail? To make matters worse, Candie's, a brand owned by Madden, released a shoe called the "Zooey," which Deschanel claimed infringed on her publicity rights.

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